"It should be easy for more girls to casually hit the park."
Grab is an international female freestyle community founded 2023 in Sweden, by skier and creative Ella Lewander.
'Back then I was the only girl on skis in the park on my home mountain. It was clear to me that my progression stagnated because of a lack of riding with other women. I wanted to get better.'
Carrying that feeling for years, eventually lead to a frustrated instagram post stating that she would organize a long weekend for women 18+, who wanted to ride in the park. 150 girls commented, and a couple months later Grab_01 was born; an event hosting 14 women in Åre, Sweden, December of 2023.
Since then Grab has gathered 100+ women from all over the world, such as Georgia, Switzerland, Austria, Norway, Denmark, US, Germany and Sweden. The events hosted so far in Sweden, Japan and Austria.
Grabs mission is to boost female progression, create more work opportunities for women in the scene, connect the community, and simply create good times.